PayPal is at the forefront of the digital payments revolution. PayPal gives people better ways to manage and move their money, offering them choice and flexibility in how they are able to send money, pay or get paid.

In 2015, 28% of the 4.9 billion payments processed by PayPal were made on a mobile device. With their 184 million active customer accounts, PayPal is a global payments platform that is available to people in more than 202 countries, allowing customers to get paid in more than 100 currencies, withdraw funds to their bank accounts in 57 currencies and hold balances in their PayPal accounts in 25 currencies.

The Barraza Group is proud to help PayPal continue its exceptional growth. During the past seven years, we’ve delivered insights & strategies that have helped PayPal continuously grow its mobile, online and in-store payment volume in North America, Asia Pacific and Latin America. 


Selected examples of our work:

Creating a stronger brand

Developed marketing claims that drive global merchant adoption of PayPal. Delivered insights that helped PayPal reposition its key online payment solutions and how they benefit its core customers. 

Building better products

Groundbreaking insights and strategies that led to design and launch of new payment and financial solutions including PayPal Working Capital, PayPal Here, and PayPal Invoicing for Excel. Foundational customer research that used leading-edge methodologies, including choice analysis, to redesign and reposition its major payment solutions - Standard, Pro, and Express Checkout.

Cultivating loyal customers

Refined NPS study among small business owners, identifying key growth levers, and delivered strategies and tactics to improve business performance.  

Identifying new business opportunities. Foundational insights and strategies about Small Business Owners in developed and high growth markets, including Canada, Asia Pacific, and Latin America.